There is big development unfolding today within the US print media industry and if you love to read news, we have something exciting to share with you. We intend to say that this is an era of subscription coupon offers for readers of news print mediums. This is an arrangement where as a reader, you pay cash in advance and one automatically benefits from cash discounts on the newspaper bill. This is a marketing strategy first developed by the new entrants and the intent is to gain market share. There are readers who fall prey to these discounts and make the switch. This arrangement allows a print medium to boost up readership base and they can now hike the advertisement prices. At some stage some of the big print mediums felt that they were losing out on readership base and as a result most have now introduced the subscription offers. We would like to say that today if you search the market one can come across subscription coupon offers for leading dailies such as The Wall Street Journal.
This is a print medium, which is widely read today in the United States and it can bring in the best news updates from every sphere of life. There is general news on offer and you also get extensive updates from the corporate sector. The WSJ can also bring in detailed sports news and it is not a surprise that it has been a leader in the US print media industry. There is also a digital edition of this print medium and you are perhaps pondering over the idea to send an online subscription to Wall Street Journal. One can do so and there are plenty of agencies offering you lucrative cash discounts on the WSJ subscription coupons. One can choose the best offer and we would like to say news reading was never so enjoyable.
